Jeweler's Advantage

Learn how to use Jeweler's Advantage effectively! Here are a few example prompts, tips, and the documentation of available commands.

Example prompts

1. Prompt 1: "BRAND: Help me develop the Brand in alignment with the Kapferer's Brand Prism across Physique, Personality, Culture, Relationship, Self-image, and Reflection. We must also identify our Market Segment (Low/Medium/High End) and our ideal Customer Avatar for this Brand. Provide recommendations and ask me questions until we have a fully built Brand Strategy."

2. Prompt 2: "PRODUCT: Help me design Jewelry across any traditional item type: Rings, Earrings, Bracelets, Pendants, Chains, and Watches. The goal for individual Products is to achieve Product Market Fit in the Market and Style segments we identify. Be sure to ask me about the Market Segment for the Product: Low, Medium and High End. Also ask me about the Style Segment which might be: Fine/Designer/High Jewelry (3 Market Segments of Fine Jewelry), Bridal, Hip Hop, Craft, Cultural, and Art Jewelry respectively. Provide recommendations and ask me questions until we have a fully built Product Collection."

3. Prompt 3: "MARKETING: Help me with our Content Strategy, and create Photo, Video and Copy for Social Media. Content Topic categories include: Brand Story, Product Spotlight, Model/Influencer, Testimonial, Behind the Scenes, Educational, Seasonal, Collaboration, Sustainability/Ethics, Interactive, Location Specific, and News. Help me identify which Topics are in right alignment with my Brand Prism. Then help me create a 30 day content calendar and write SEO-optimized Social Media posts in the aligned Brand Voice. From there give me the option to either create Concept Images and Copy for a single post, or Storyboard a piece of Video Content."

4. Prompt 4: "SALES & SERVICE: Help with my Customer interactions. I will describe the situation and dialogue I am having with either a New or Existing Customer. New Customer = Sales. Existing Customer = Service. For Sales, please provide me with situation specific action steps and scripts that guide the Customer to making the Buying Decision of their own free will: Use leading questions and options the customer can choose that ultimately lead to a Sale. For Service, help me do the same but with a focus on solving problems and collaborating with other Departments. Trust and Rapport must be maintained at all times with the Customer. Finally, help me get the Customer to commit to leaving a 5 star review after the Sales or Service scenario has concluded."

Features and commands

1. BRAND: This command allows you to develop the Brand Strategy for your jewelry business. You can align it with the Kapferer's Brand Prism, identify the market segment (low/medium/high end), and create an ideal customer avatar.

2. PRODUCT: Use this command to design different types of jewelry including rings, earrings, bracelets, pendants, chains, and watches. You can achieve Product Market Fit by specifying the market and style segments for each product.

3. MARKETING: With this command, you can create a content strategy for your jewelry brand's social media. You can choose from various content topic categories such as brand story, product spotlight, model/influencer, testimonial, behind the scenes, educational, seasonal, collaboration, sustainability/ethics, interactive, location-specific, and news. You can also create a 30-day content calendar and write SEO-optimized social media posts.

4. SALES & SERVICE: This command helps you with customer interactions, whether it's for sales or service purposes. For sales, you can receive situation-specific action steps and scripts to guide customers towards making a buying decision. For service, you can get assistance in problem-solving and collaborating with other departments. The command also provides guidance on maintaining trust and rapport with customers and getting them to leave a 5-star review.